Shelf Genie Advertisement
5/2015
Role: Marketing
Print Advertisement
Client: Shelf Genie
Typeface: Arial
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0c548a
Company: Shelf Genie specializes in creating the best quality Glide-Out shelves available to homeowners. Their custom-designed storage solutions add more space, more organization, and more accessibility to your existing cabinets.
Everything Within Reach
Positioning: The client asked for a different variation of their previous print ads, which were in black and white. I modified the original advertisements by removing excess empty space and borders, creating a more seamless look while maintaining the same color scheme and feel of the existing company branding. On the second advertisement, like before, I removed extra space; and moved the offer, logo, and call to action to the center, surrounding it with imagery and the color scheme.
Message:
Free In-Home Consultation, with an option for either 50% off installation or $250 off (with the purchase of 5 or more cabinets.
Call to Action:
Visit us at shelfgenie.com
